IW Group

IW Group Inc.
Mission Statement
IW Group strives to support the growing needs of the greater Asian American and Pacific Islander (AAPI) communities throughout the U.S. The firm?s staff is a diverse team hailing from a number of Asian and Pacific Islander cultures and ethnicities.  IW Group staff members are strongly encouraged to actively engage in and commit to philanthropic work that supports the various causes of key Asian American community organizations, providing the means to both give back to the communities the agency serves and to equip the company's employees with the tools needed to thrive at a professional and personal level.
Key Initiatives
  • Engages in a number of APIA programs, events and initiatives through volunteerism

  • Supports employee networks, community-based organizations, faith-based institutions, and new immigrant organizations

  • Devotes pro bono resources to provide support to community nonprofits and key community issues

  • Conducts trans-cultural sensitivity and media training for clients and community stakeholders

  • Organizes and hosts several Asian American marketing conferences and events, such as the first-ever national conference for Asian American bloggers

  • Positions clients and community partners at events to maximize visibility and create opportunities to share experiences and learning